Reaching its consumers with the motto ‘Look at Life from the Full Side with İçim’, Ak Gıda-İçim Süt’s new product İçim Probiotic Yoghurt stands out with its ability to help regulate the digestive system and support immunity.
With the recent trend of eating healthy and feeling good, consumers care more about being fit and living a healthy life and shape their eating habits accordingly. This trend is driving interest in functional foods with high probiotic content that help strengthen the immune system. Especially in the winter months, those looking for immune-related nutritional support prefer probiotics and prefer probiotic yoghurt and kefir.
Selin Dora Falay, Marketing Director of Ak Gıda- İçim Süt, stated that the probiotic products market, which has grown by double digits in the last two years, is expected to grow in the coming years in parallel with the increasing health awareness in the world and the demand for functional nutrients.
Falay; “We launched our new product İçim Probiotic Yoghurt, which we developed in line with the expectations of our consumers. İçim Probiotic Yoghurt helps regulate the digestive system and support the immune system with the billions of beneficial microorganisms it contains in its 750 gram package. İçim Probiotic Yoghurt, which takes its place in the functional yoghurt category, can be easily consumed by anyone who wants to support their body and want to include yoghurt in their meals. İçim Probiotic Yoghurt can be preferred plain between meals, mixed with ingredients such as muesli or dried fruit, or with meals.”
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