İçim Launches Turkey’s First Aronia-Blackberry Kefir

İçim continues to lead the market with its strong product portfolio and innovations in the kefir category. The new ‘Aronya-Blackberry İçim Kefir’, the first and only one in Turkey, combines aronia fruit, known for its many benefits, with kefir, a natural probiotic source, and supports the immune system.”

Leading the market with products developed in line with consumer needs in line with good life trends, İçim has added a new flavor to its fruity kefir product portfolio. İçim introduces İçim Kefir with Aronia-Blackberry, developed with an innovative perspective, to its consumers.

Super Fruit Aronia

Aronia (Aronia melanocarpa), which is native to North America and is also produced in our country, belongs to the group of forest fruits. Aronia is also known as a ‘super fruit’ due to its rich natural antioxidants and anthocyanin.

Helps Support Immunity

İçim Kefir, which helps support the immune system with its natural probiotic content, accompanies healthy breaks at any time of the day with its 260ml Aronya-Blackberry variety. The first and only Aronia-Blackberry İçim Kefir in Turkey helps suppress hunger with its protein content and keeps you full.

Aronia Contains High Amounts of Antioxidants

Stating that İçim Kefir with Aronia-Blueberry helps to support the immune system and regulate the digestive system, Welbees Dietitian Ayşegül Fidancı said, “Aronia, which contains high amounts of antioxidants such as blueberries; It is a purple colored forest fruit with rich content. Aronia, which has started to be grown in our country in recent years, is coming to the forefront abroad with its many benefits such as preventing the formation of metabolic diseases, renewing cells, balancing blood sugar, lowering cholesterol, reducing fat accumulation in the body.
started,” he said.

A Healthy Break with İçim Kefir with Super Fruit Aronia!

Emphasizing that İçim Kefir, which broke new ground in the market especially with 1lt fruit varieties, is the leading brand in the fruit kefir category with a 56% share, Ak Gıda Marketing Director Selin Dora Falay continued as follows: “We continue to be a pioneer in the kefir category with the new Aronya-Blackberry İçim Kefir variety we developed as a result of our R&D and innovation efforts. We present our new product, which is a first in Turkey, to the taste of our consumers by saying “A Healthy Break with İçim Kefir with Super Fruit Aronia!”. By following current trends, we will continue to develop innovations to meet the expectations of our consumers who prefer healthy and delicious products.”